Established in 1986 Geely Group Motorcycle Co., Ltd is one of the largest motorcycle manufacturers in China and has a product range from 50cc to 250cc, with 132 various types of scooter/motorcycle models and petrol engines. Annual production capacity for their range of cars has reached 600,000 units, with production of 500 motorbikes/ scooters per day. Geely series models have latest design and fashionable appearance, good performance and are economically priced, they are favoured by riders and sales agents Worldwide.
Geely Group Motorcycle Co., Ltd imported the advanced CAD design technology, it uses high precision numerically controlled processing centre and special machine tool production. Motorcycles are assembled by latest technology production lines with the product quality being controlled by automatic testing bench. Every motorcycle is tested, adjusted and operated by skilled workers. The company adopts MRPII manufacturing and management methods to continually enhance usage of material sources and reduce manufacturing cost, so as to ensure favourable market share with their products.
The company acquired ISO9000 Quality Conformity Certificate in 1997, and acquired Self-operated Import & Export Right in the same year. The range of motorcycle products are exported in large volume to over 22 counties/regions all over the world. Meanwhile Geely Motorcycle has become a key product manufacturer recommended by Chinese Consumers Association, and has major protection from the State Quality and Technical Supervision Bureau.
Founded on November 6th, 1986 and after 18 years of construction and development, the Group has made outstanding achievement in the aspects of automobile, motorcycle, automobile engine, gear box, components, higher education, manufacturing of decoration materials, tourism and real estate industry, with total assets over RMB5 billion (£354million).
In particular, since the company entered the automobile manufacturing field in 1996, it has rapidly grown into a key brand for cars in China through its flexible operation mechanism and continuous concept innovation, ascending into the "3+6" mainstream pattern of the domestic Chinese automobile manufacturing enterprises at an average annual growth rate of 117%. In 2003, its business scale ranked the 331st place among the country's top 500 enterprises, 25th place among top 100 enterprises in Zhejiang Province, and was appraised as one of the enterprises with fastest and best growth in the Chinese automobile industry over the past 50 years.
The head office of the Group is in Hangzhou, capital city of Zhejiang Province. With four major manufacturing bases in Linhai, Ningbo, Taizhou and Shanghai, the company now has an annual production capacity for 200,000 complete vehicles, 200,000 engines and 150,000 gear boxes. With the successive completion and operation of the new projects in Ningbo, Taizhou and Shanghai, the complete vehicle annual production capacity of the company will rise to 300,000, and the engine annual production capacity will also rise to 300,000.
Geely Holding Co., Ltd. has set up four major sales companies and round-the-clock after-sales service company as well as spare part company orientated towards the domestic and overseas market; it has altogether 109 automobile franchised stores, 489 brand distributors and 569 service stations, providing the sales and after-sales service for Geely’s series of economical and urban sports cars. Geely already has 300,000 terminal users in China, and its ranking in the national market has risen from the tenth place in 2003 to the current seventh place, with a market share of 21.4%. Through experiencing the marketing, aftercare service, public welfare activities and car racing activities, the popularity and credit of Geely has seen unpresedented growth and great product improvement.
Geely Holding Co., Ltd. now has over 8,000 staff members, having recruited and trained large group of specialists and excellent technical talents from home and abroad, having the competence of complete vehicle, engine, gear box, tooling design, and factory design, plan and manufacture; having established several major development centers including Geely Automobile Research Institute, Geely Engine Research Institute, Geely Gear Box Research Institute, and Geely Motorcycle Institute, with several development personnel enjoying subsidies from the government. It introduces 2-3 new car and motorcycle styles every year, in which the urban leisure sports car "Beauty Leopard", called "No. 1 sports car in China", was awarded with "Special Prize for China Industrial Design Innovation". It is permanently collected in the National Museum as the first sports car designed and developed by China. Maple Brand car is appraised as the "Product with outstanding performance price ratio", and Geely Brand car is appraised as the "Consumer's favourite Chinese automobile brand". The developed MR479Q engine product series have passed the provincial new product evaluation, of the advanced level among the similar models in China.
The company takes the lead amongst the Chinese car and motorcycle producers for self-independent development and production of four-cylinder electric spray engine; the manual gear and automatic gearboxes developed by Geely have also been put into mass production; all the product series have reached the national environmental protection standard and passed 3C certification smoothly.
In the spirit of "Communication, cooperation, respecting the work and innovation", Geely Holding Co., Ltd. is making continuous innovation, actively participating in the international competition and cooperation. With first-class technology and excellent product and service, it wholeheartedly satisfies the automobile dream of the Chinese people, with ambitions to offer the same values to the rest of the World.
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